Lennie Eulalia

Director of Marketing, the Amazing Brentwood @SHAPE

Lead brand transformation of Brentwood Town Centre to The Amazing Brentwood. • Responsible for launch strategy, with emphasis on the channels of events, activations, and store openings. • Secure, brief, and manage external agencies for delivery of marketing plans and assets to support above channels- Creative: Creative concept, creative deliverables (advertisements, video assets, photography, signage, digital content), communications strategy, social media calendar - PR & Communications: Media strategy, press tours and experiences, press materials (kits, releases, advisories), influencer partnerships and ambassador programs - Advertising: Paid advertising strategy, blocking charts - Art Activations & Installations: Experience and art inspired installations • Accountable for the development, creation, and maintenance of steady state marketing deliverables supporting the shopping centre experience including retail-based digital programs (plaza video wall, feature fountain, digital directories), signage, collateral, uniforms, website, and social channels. • Prepare presentations and deliver to the company CEO, COO, and co-ownership funding partners. • Plan, allocate, and manage multi-million dollar marketing budgets including the Grand Opening budget, annual Promotional Fund budget, and Guest Experience budget.