Lenka Pritchard
Regional Manager Strategic Initiatives Cross-functional & Commercial Project Support @Choice Hotels International
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WORK HISTORY
Regional Manager Strategic Initiatives Cross-functional & Commercial Project Support @Choice Hotels International
Project‑ & Program‑Management Driven RoleNational‑scope commercial and revenue role within ROCS (Revenue Optimization Consulting Services), supporting strategic initiatives, commercial planning, and execution across core brands, with broader commercial support across the portfolio.Commercial Planning & Program ManagementResponsible for project management and execution support of the Commercial Revenue Plan, including cross‑functional coordination, execution tracking, and ongoing updates aligned to enterprise priorities. Contributor to the ROCS Yearly Operating Plan and strategy, supporting initiative design, rollout planning, and execution standards. Support strategic initiatives such as RAMP, focused on revenue and performance enablement for pre‑opening, newly opened, and converting hotels.Analytics, BI & Performance ReportingLeverage Tableau, Salesforce, STR, CoStar, and Demand360 to analyze performance trends, monitor pace, and support data‑driven decision‑making. Develop executive‑ready performance summaries and narratives translating complex data into clear commercial insights.Cross‑Functional & Stakeholder CollaborationWork horizontally across Revenue, Pricing, Marketing, Distribution, Technology, vendors, and franchise stakeholders to align strategy with execution, support adoption, and ensure consistent delivery.Training & EnablementServe as a visible ROCS representative at Choice Hotels conventions, supporting training, franchisee engagement, and program enablement to reinforce strategy in live, high‑impact environments.
EDUCATION
Business Academy
Business Management and Accounting
ABOUT LENKA PRITCHARD
Accomplished hotel industry professional with over a decade of experience leading operations, revenue strategy, and brand standards across U.S. and international markets. Experienced in multi-property management, cross-functional project management, and program execution, with a proven track record of driving revenue growth, operational excellence, and guest experience improvements.Skilled at developing and launching strategic initiatives, managing quality assurance and brand compliance programs, and partnering with vendors, franchisees, and internal teams to align priorities and achieve results. Recognized for leading high-impact initiatives, optimizing performance, and delivering measurable business outcomes.
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