Lauren Nelms

About Lauren Nelms

Motivated and passionate Account Executive with 11 years experience in footwear…

Experience

1. Account Executive

   Vida Shoes International

   Aug 2021 — Present

   o Drives footwear sales across account portfolio by increasing 17% year-over-year with average increase of 85% at the account level. o Builds and maintains day-to-day needs of key accounts by analyzing selling reports to ensure accurate order entry and on-time shipping and maintains EDIs for Nordstrom, Dillard’s, DSW, Zappos, Nordstrom Rack, Amazon, and Shop Premium Outlets. o Oversees retailer marketing with a 4.93 average ROI. o Analyzes account portfolio and pivots creatively to find new opportunities to meet sales plans, margins, and forecasts. o Communicates product feedback weekly to CEO, Sales, Marketing, and Design. o Collaborates with Design to ensure each collection includes styles with MSRPs that meet mainline and off-price customer needs. o Compiles off-price offers calculating internal mark-up, balancing with customer gross margin, to negotiate counteroffers for the best-possible internal margin. o Presents marketing initiatives in customer meetings conveying brand DNA and core values o Partners with production to build new styles ahead of placing factory orders, creates style numbers, assigns NRF codes, color names, and pulls together FOBs. o Collaborates with and maintains strong, positive relationships and communication across departments including Marketing, Design, Production, Shipping, EDI, and Finance for efficient workflow.

Skills

• Fashion Design
• Research
• Microsoft Office
• Pattern Design
• Microsoft Excel
• Visual Merchandising
• Customer Service
• Time Management
• Apparel Design
• Communication
• Visual Retailing
• Written
• Consignment
• Retail
• Sales
• Social Networking
• Adobe Creative Suite
• Merchandising
• Administrative Organization
• Public Speaking