Len Belvedere
Ad Tech & Programmatic Strategy
- Role
- Head of Programmatic Partnerships at Genius Sports
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Len Belvedere
As the Head of Programmatic Partnerships at Genius Sports, a global leader in sports data and technology, I manage and grow relationships with top-tier supply and demand platforms across multiple markets and formats. I have over seven years of experience in the programmatic advertising industry.My core competencies include programmatic strategy and trading, CTV and sports marketing, partner onboarding and management, and cross-functional collaboration. I am passionate and driven by building and delivering innovative and high-performance programmatic solutions that align with Genius Sports\' product offerings and mission. I also serve as a subject matter expert and leader, training and developing internal and external teams, and representing Genius Sports at industry events and meetings.
Experience
Head of Programmatic Partnerships
Jan 2023 — Present · New York, NY, US
Build and scale Genius Sports’ CTV programmatic business from the ground up, driving multi-million-dollar revenue growth through optimized supply and demand strategies- Establish and manage the company’s SSP partnership ecosystem, growing relationships with Magnite, PubMatic, Index Exchange, and other key ad tech partners to enhance efficiency and scale- Negotiate six-figure SPO agreements, reducing redundant fees and improving buying paths across multiple SSPs and DSPs- Manage the integration of The Trade Desk, streamlining operations through direct collaboration with internal teams and external partners- Develop sales enablement tools, including a monthly supply newsletter and performance insights, ensuring teams have the necessary data to educate clients and drive demand- Partner with sales and account management to develop pre-sales strategies, securing high-value campaigns and reinforcing Genius Sports’ position in the programmatic marketplace.
Education
The Catholic University of America
Bachelor of Arts - BA, Political Science and Government
Poly Prep Country Day School
High School Diploma
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