Lena Gunnerhed

Strategic Insight & Foresight Manager @Visit Sweden

Stockholm, SE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2025 — Present

Strategic Insight & Foresight Manager @Visit Sweden

Stockholm, SE

EDUCATION

1988 — 1995

Linköping University

Master of Business Administration - MBA, Marketing & Business Organization, Statistics, Economics

N/A

University of Helsinki

Elements of AI

N/A

University of East Anglia

Finance and Financial Management Services, Atmospheres and Oceans, German & Spanish.

SKILLS

Customer InsightConsumer InsightsSegmentationBrand ManagementQuantitative ResearchMarketing StrategyShopper MarketingFocus GroupsFast-Moving Consumer Goods (Fmcg)FmcgConsumer BehaviourConsumer BehaviorMarketing ResearchBrand EquityAdvertising ResearchQuestionnaire DesignMarket ResearchMarket AnalysisTeam LeadershipConsumer Insight

ABOUT LENA GUNNERHED

Experienced Consumer & Markets Insights Manager specializing in foresight work. Skilled in leadership, Advertising Research, Product and Concept testing, Market Research, Shopper Marketing, Consumer Trends, Behaviour and Segmentation with a special focus on Fast-Moving Consumer Goods as well as the travel industry. Masters degree in Business Administration, Economics, Marketing and Organization from Linköping University.

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Lena Gunnerhed — Strategic Insight & Foresight Manager at Visit Sweden in Stockholm, SE | Unifers