Lena V.

WORK HISTORY

EDUCATION

ABOUT LENA V.

Hi, I’m Lena, a Brand Experience Curator or as some say: a creative generalist.* Born in a landscape of grain (the source of my passion for all things gluten) and endless sunflower fields by the Black Sea, I eventually made my way to Germany. Since then, I’ve worked across the music industry, beauty startups, and creative agencies.*Once seen as a lack of focus, being a creative generalist has become one of the industry’s most valuable skill sets. Think Swiss Army knife: a range of specialized tools combined with the ability to understand when and why to use them. It’s not just about technique, it’s about discernment.In a world where ideas must move quickly from concept to execution, the real advantage lies with those who can think conceptually, move fluidly across disciplines, and turn strategy into tangible outcomes.With a deep understanding of brands, their cultural relevance, and how business goals translate into meaningful consumer experiences across the customer journey, I bring a holistic, impact-driven perspective to every project.