Lena Teresa Presser

Product Category Manager Lifestyle Emea @Fox Racing

Barcelona, ES

General- Market analyses and expertise to build Product line - Product line Management from Brief creation to go to marketBeing a market expert- Knowledge and staying up-to-date of European clothing market in terms of product offer, competition, distribution and consumer - Market visits - Build European product assortment to fit the global brand strategy and support financial targets - Briefing the collection (line plan, design review, segmentation)- Product Review meetings at Fox Racing HQ - Regular touch base with global team - Range Management through the product lifecycle - Build linelists (including pricelist, carry overs)- Work with marketing department to oversee catalogue development and marketing supports - Work closely with operation team to pilot the collections (linelists, order entry tool, buy)- Guarantee a x-functional department flow Go to market- Responsible for sample order- Frequent Product line presentations to the sales force and at GTM‘s

Budapest Business School

Bachelor of Arts (B.A.)

University of Applied Science Hof

Bachelor of Arts (B.A.)