Lena Stahlschmidt

Experience

1. Manager, Field Marketing of North America

   Fivetran

   Aug 2022 — Present · Oakland, CA, US

   As a results-driven Head of North America Events Team, I am well-versed in driving demand generation efforts. My expertise in leading large-scale, sales-focused event strategies has earned me a reputation as a trusted leader in the industry. I work closely with business leaders to align event strategies with overall marketing goals, leveraging event sponsorships, hosted client events, branding, speaking placements, and thought leadership content to drive pipeline growth- Successfully grew the events team from 2 to 8 while maintaining and improving the quality of event execution- Developed and executed the team\'s event strategy for over 250 events, including launching a new roadshow series that resulted in a 15x ROI - Managed budgets ranging from $2M to $4M, optimizing spending to maximize the impact of events on business growth- Demonstrated strong leadership skills, fostering a positive and collaborative work environment, and mentoring team members to achieve their goals-Coordinated complex projects involving multiple stakeholders, ensuring effective communication, timely execution, and successful outcomes.

Education

• San Francisco State University

  Human Resources Management and Services

  2014 — 2015

• University of California, Santa Cruz

  Bachelor's degree, Community Organization and Politics

  2003 — 2008