Lena Scheffbuch
Senior Communications Manager @Roche
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WORK HISTORY
Senior Communications Manager @Roche
Ludwigsburg, DE
Leading the communication strategy and end-to-end project management for a high-profile groundbreaking ceremony attended by Chancellor Olaf Scholz, Minister President Markus Söder, and Roche executive leadership.• Managing the strategic communication planning for large-scale capital projects and site milestones.• Developing and steering strategic initiatives to enhance the external reputation and visibility of Roche\'s key sites in Germany.• Redefining the internal communications strategy for key German sites to improve employee information and engagement.
EDUCATION
University of Tübingen
Bachelor of Arts - BA, Empirische Kulturwissenschaft und Anglistik/Amerikanistik
ABOUT LENA SCHEFFBUCH
I am a communications strategist and project leader focused on turning complex challenges into clear, effective narratives. With over 7 years of experience, I specialize in steering large-scale initiatives from concept to completion, managing multiple stakeholders, and delivering measurable results.My professional background combines 6+ years at a leading international PR agency with my current strategic role in-house at Roche. At the agency, I built a versatile skillset consulting diverse clients, leading diverse projects across various industries, managing teams, and training new talent. In my current position, I manage strategic communications for key German Roche sites. A major focus of my role is leading the communication strategy for large-scale construction projects, including high-visibility milestone events with high-ranking political guests.I am driven by finding innovative solutions and am not satisfied with the status quo. I am known for balancing strategic, detailed planning with a pragmatic \"get-it-done\" approach. I believe the best work comes from collaboration and thrive in a team environment.
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