Lena Rosati

About Lena Rosati

With over 8 years of experience in social media marketing, copywriting, and content strategy, I am currently a Social Media Manager at Hims & Hers. I am dedicated to creating impactful, platform-specific content and fostering meaningful connections with our audience. My goal is to drive brand growth through innovative social strategies that resonate with diverse audiences. Collaborating across teams, I aim to align creative efforts with organizational goals, leveraging social channels to create value and engagement. I manage daily social media scheduling, posting, and community interactions while developing engaging social-first content and tracking platform performance. I collaborate cross-functionally with teams like design and communications to ensure cohesive brand messaging. My expertise in TikTok content creation and trend analysis enhances our digital presence, and I partner with like-minded brands for collaborations that amplify reach and impact.

Experience

1. Social Media Manager

   hims & hers

   Jul 2022 — Present

   Create platform-specific, social-first contentDevelop social copy across all platformsTrack weekly performance across all platformsManage daily scheduling, posting, and community management across all platformsWork cross-functionally with communications/PR, design, community, and customer service teamsFollow and strategize on current social trendsCreate TikTok-specific content including writing scripts, shooting, editing, and following trending soundsFoster partnerships with like-minded brands for social collaborations and giveaways

Education

• General Assembly

  Social Media Bootcamp

• State University of New York at Fredonia

  Bachelor of Science (B.S.), Public Relations

  2009 — 2013

• General Assembly

  Visual Design Bootcamp