Lena Bernasson
Commercial Manager @Hearst Magazines
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WORK HISTORY
Commercial Manager @Hearst Magazines
Paris, FR
EDUCATION
Nottingham Trent University
BA (Hons) International Business Management
Lycée Virlogeux, Riom
Baccalauréat
ESC Clermont Business School
Master Grande Ecole
ESC Clermont Business School
Bachelor in International Management
ABOUT LENA BERNASSON
Master graduate in International Business Management with a keen focus on luxury marketing and emerging trends. My 2-year apprenticeship within a pop culture media dedicated to millennials and Gen Z has honed my ability to make 360° activations for brands aiming at engaging through innovative formats. Through my studies and other professional experiences, I have been able to consolidate my career path. On an academic side, I pursued a dual degree program in the United Kingdom, where I conducted my first thesis on sustainable e-commerce innovations aimed at reducing carbon emissions for French luxury houses. This experience deepened my understanding of the intersection between luxury marketing and environmental responsibility. Furthermore, being bilingual in English and French, along with holding various certifications such as TOEFL, IELTS, and TOEIC, has equipped me with the linguistic prowess to seamlessly navigate global markets and engage with diverse stakeholders. Finally and professionally speaking, my diverse experiences as store development assistant, communication assistant and more recently as Advertising Executive for NYLON FRANCE, have developed and nurtured skills such as curiosity, creativity, team-spirit, leadership and organisation. Key Competencies: Project Management, Market Research, Creative Strategy, Performance Marketing, Data Analysis.
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