Lena Artemenko
Managing Director @Go To-U
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WORK HISTORY
Managing Director @Go To-U
EDUCATION
Ivan Franko National University of Lviv
Master's degree, Psychology
Lviv Academy of Commerce
Bachelor's degree, International Relations
Lviv Academy of Commerce
Master's degree, International Economic Relations
ABOUT LENA ARTEMENKO
AboutI’m the Co-founder, CPO & Managing Director at GO TO-U, the operating system for EV Charging 2.0. My product mandate is simple: make charging predictable, VERY profitable, and personal. I own the full lifecycle from discovery and strategy to delivery, pricing, and scale, so operators, OEMs, and partners get measurable outcomes, not just software.What I build: • ART (Advanced Reservation Technology): turns chargers into bookable, revenue-generating assets; smooths demand and eliminates queues. • Back Office + APIs/SDKs: white-label, enterprise-grade platform for operators and partners with built-in marketing & loyalty (campaigns, memberships, promo codes, rewards). • Driver experience: plan → reserve → pay → charge; CX that drives repeat use and higher utilization. • Payments & pricing: dynamic tariffs, memberships, and monetization tied to utilization and LTV. • Analytics: utilization, session success, and ROI dashboards to guide placement and operations.How I build (PO craft): • JTBD-driven discovery, PRDs, KPI trees, and impact-based prioritization. • Rapid pilots, A/B tests, and data-led iteration; OKR alignment to operator P&L (utilization, uptime, OPEX, NPS). • Cross-functional leadership across engineering, design, sales, and partnerships.Impact so far: • Integrated with 60+ charger OEMs; platform access to ~1M chargers (direct + roaming). • Multi-product stack (SaaS + transactions) with growing partnerships across the US, UK, EU, Ukraine, Malaysia, and MENA.Passionate about sustainable mobility—and outside work I’m an animal advocate caring for 30+ rescued dogs.If you run a charging network, a retail/real-estate portfolio, a fleet, or build chargers, let’s connect.EV charging OS • Advanced Reservation Technology • OCPP/OCPI • SaaS pricing & packaging • API/SDK design • Mobile UX • Payments • Loyalty & CRM • Analytics • Go-to-market • Partnerships • Charge Point Operators • Charging Hubs • Fleet & real estate use cases
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