Len Zargo

About Len Zargo

Seasoned and creative direct marketing professional skilled in multiple aspects of direct response such as direct mail, email acquisition, digital marketing, and social media. Has worked in a diverse array of market verticals such as Consumer, Non-Profit and Business to Business. Understands the emergence and impact of changing technologies and big data which require an adaptation to an omni-channel approach to customer acquisition and retention.

Experience

1. Director, Business & Media Sales Development

   Rmi Direct Marketing

   Jul 2011 — Present · Danbury, CT, US

   Responsible for new business acquisition and development of existing accounts- Analyze existing client acquisition/marketing programs and create strategies to encourage growth- Advise clients on how to properly monetize existing marketing assets- Develop strategic partnerships to grow, diversify, and expand beyond corporate core business- Helped launch and develop RMI\'s entry into the digital marketing space- Contribute to client advertising, proposals, corporate marketing, and on-going branding strategies.

Education

• Housatonic Community College

  Associates Degree, General Studies

  1983 — 1985

• Southern Connecticut State University

  BA, Communications, Journalism

  1985 — 1987

Skills

• Lead Generation
• Direct Response
• Customer Acquisition
• Direct Marketing
• Sem
• Multi-Channel Marketing
• Integrated Marketing
• Online Marketing
• Online Advertising
• Segmentation
• Database Marketing
• Marketing
• Direct Mail
• B2b Marketing
• Mobile Marketing
• Interactive Marketing
• Campaign Management
• Email Marketing
• Digital Marketing
• Relationship Marketing