Len Latona

About Len Latona

Senior Sales and Business Development Leader with deep experience driving growth for toy, consumer-product, CPG, electronics, housewares, outdoor, and HBA brands across North America and global markets. I specialize in building high-performing sales teams, developing go-to-market strategy, and scaling brands through mass retail, specialty, e-commerce, club, hardware, sporting goods, and distributor channels.My background combines executive-level strategy with a hands-on, entrepreneurial approach. I work directly with overseas manufacturers (OEM/ODM), rep groups, and cross-functional global teams to align product development, pricing/MAP, category positioning, and supply chain readiness. Known for fast relationship-building and deep buyer connections across Walmart, Target, Amazon, Best Buy, Dunham’s, Sweetwater, Walgreens, CVS, Lowes, and major distributors.Core Strengths & Expertise:• Channel & Account Growth: Expands distribution across mass, specialty, Amazon, club, hardware, sporting goods, drug, and regional chains. Delivers consistent revenue growth and new market penetration.• Executive Leadership: Builds, mentors, and leads domestic and international sales teams and national rep networks. Experienced in strategy, forecasting, planning, and long-range growth initiatives.• Go-to-Market & Business Development: Identifies opportunities, opens new doors, and accelerates sell-in and sell-through through data-driven execution and strong retail partnerships.• Toy & CPG Expertise: Extensive experience across toys, consumer electronics, housewares, HBA/personal care, lawn & garden, outdoor/sporting goods, and emerging product categories.• Product & Category Strategy: Works with global manufacturers to refine assortments, optimize pricing/MAP, strengthen margins, and develop products that win on value, innovation, and differentiation.• Global Partnerships: Experienced with cross-cultural leadership, international sourcing, OEM/ODM manufacturing, and coordinating with 10+ overseas factories.I bring energy, clarity, and a growth-first, customer-focused mindset to every organization. I thrive in environments where speed, innovation, and strong relationships drive success, and where leadership can make a measurable impact on revenue, retail placement, and long-term strategy.Contact:(62••••••90 e••••••@aol.com

Experience

1. Head of Global Sales

   Cismea Global

   May 2023 — Present · Manhattan Beach, CA, US

   Leading global and North American sales for a multi-brand portfolio spanning toys, consumer electronics, housewares, HBA/personal care, portable cooling, outdoor/sporting goods, and lawn & garden. Oversee strategy, revenue, forecasting, rep management, and international partnerships across U.S, Canada, Europe, and Asia.Key Achievements & Responsibilities:• Built and managed nationwide rep networks across mass retail, specialty, e-commerce, sporting goods, hardware, drug, and distributor channels.• Drove significant retail expansion for brands including Ikarao (audio), Alpicool (powered coolers), Aroeve (air care), Bebird (home health care) and other global OEM partners.• Strengthened retail partnerships with Walmart, Target, Meijer, Sweetwater, Dunham’s Sports, Best Buy, Sharper Image, Heartland America, regional chains, and national distributors.• Collaborated with 10+ overseas factories to align product development, packaging, pricing/MAP, and supply chain readiness for North American programs.• Led category strategy, assortment planning, GTM execution, and new product launch roadmaps.• Developed retailer-specific pricing strategies, improved margins, and created scalable programs for national rollouts.• Supported operational planning, logistics coordination, and forecasting to ensure consistent inventory flow and high sell-through.Core competencies:Global Sales Leadership • National Accounts • Rep Network Management • GTM Strategy • Product Development • OEM/ODM Manufacturing • Pricing & MAP Strategy • Amazon • Mass Retail • Sporting Goods • Specialty • Housewares • HBA

Education

• University at Buffalo

  Bachelor of Science-Business Management, Marketing

Skills

• Marketing Research
• Sourcing
• Key Account Management
• Management
• Team Building
• Market Planning
• Customer Insight
• Key Account Development
• Brand Development
• P&L
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Product Management
• Marketing Strategy
• Budgets
• Channel Partners
• Integrated Marketing
• Leadership
• Training
• New Business Development
• Profit
• P&L Management
• Consumer Products
• E-Commerce
• Advertising
• International Sales
• Sales Operations
• Sales
• Sales Management
• Toys
• Pricing
• Negotiation
• Marketing Management
• Market Analysis
• Crm
• Product Marketing
• Sales Presentations
• Merchandising
• Marketing