Lemar J.
Product Manager @F5
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WORK HISTORY
Product Manager @F5
Launched a self-serve SaaS catalog enabling customers to access and manage licensing artifacts, streamlining entitlements workflows, generating $180M+ in annual bookings for the Flex Consumption Program (FCP)Built a cloud-native licensing platform with reusable core components, enabling 4+ BIG-IP product teams to integrate licensing, reducing customer activation time from 20+ minutes to under 2 minutes (90% reduction)Owned the Partner Relationship Management (PRM) platform initiative, designing scalable partner onboarding, deal registration, and incentive workflows to support a channel ecosystem that drives 70% of F5 revenueLed cross-functional teams of 15+ across Engineering, Data, Customer Success, Marketing coordinating sprint planning and removing blockers to deliver platform initiatives unlocking new revenue streamsDrove product strategy and iteration through user research and 20+ customer interviews, partnering with UX designers to improve activation/deactivation workflows, improving usability and adoptionEnabled go-to-market execution through product demos, documentation, and training, accelerating adoption across direct sales and channel partners
EDUCATION
University of Toronto
Certificate of Project Management
Smith School of Business at Queen's University
Master of Management
Vanier College
College diploma
Concordia University
Bachelor of Business Administration - BBA
SKILLS
ABOUT LEMAR J.
I build enterprise and platform products that turn complex systems into scalable, customer-centric, revenue-driving experiences.With 11+ years of experience across enterprise environments, I’ve led cross-functional teams of 15+ to launch and scale self-serve platforms generating $180M+ in revenue, including 0→1 platform launches.What I’m known for:Modernizing legacy enterprise systems into self-service, customer-centric platformsDriving monetization and adoption through data-driven product strategyEnabling channel partners through self-serve workflows that improve deal execution, incentive visibility, and revenue flow
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