Lekha R
Senior Analyst @Dentsu Global Services
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WORK HISTORY
Senior Analyst @Dentsu Global Services
Bengaluru, IN
EDUCATION
College of Engineering, Trivandrum
Bachelor of Technology - BTech
PMSAPTHSS Kakkove
Higher Secondary Education
Venerini EMHSS
High School Education
ABOUT LEKHA R
Senior Analyst at Dentsu Global Services.Previously Senior Business Analyst at Kantar, with 3 years of experience in marketing analytics.• Led Marketing Mix Modeling projects for multiple industries including FMCG, Insurance, F&B and Luxury Fashion across diverse geographies (US/EU/APAC).• Cleaned and transformed raw datasets using advanced Excel functions/formulas.• Conducted exploratory data analysis (EDA) to uncover patterns, identify anomalies, and ensure data quality through visualisations and summaries – YoY Comparisons, Chartings etc.• Utilised SQL/Azure Data Studio to retrieve and validate data from Kantar’s proprietary tools, ensuring data integrity.• Executed to assess the effectiveness of various marketing investments with the help of historical data.• Assisted brands in identifying key marketing channels and provided investment optimization strategies to maximise marketing ROI and boost brand awareness.• Designed and delivered data visualization dashboards and final model reports using Excel and Power BI.• Created and presented PowerPoint presentations summarising key insights and recommendations to clients in a clear, concise manner.
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