Kaitlyn

About Kaitlyn

I\'m a marketing professional passionate about building brands and driving growth. With expertise in brand strategy, social media, and digital marketing, I\'ve led successful campaigns that boost awareness and engagement. I thrive in dynamic environments, drawing inspiration from my travels and bringing a global perspective to my work. Dedicated to impactful storytelling, I aim to create meaningful connections with diverse audiences.

Experience

1. Marketing Specialist

   Healthcare Management Administrators

   Jan 2025 — Present · Seattle, WA, US

   Coordinate and oversee timelines, deadlines, and deliverables for multiple marketing campaigns, ensuring all stakeholders are informed and necessary approvals are obtained- Track and report on the performance of marketing platforms such as webinars, social, and marketing campaigns, providing valuable insights to inform future strategies- Identify bottlenecks and implement strategies to improve efficiency by optimizing workflow processes- Act as a liaison between departments (e.g, Product, Client Success, Sales) to ensure alignment on goals and progress. Provide regular updates to stakeholders to maintain transparency and trust- Organize and schedule meetings, ensuring all necessary parties are available and prepared. Maintain organized records of meetings, plans, and strategies for future reference- Oversee inventory by assessing leftover event materials, promotional items, and equipment. Coordinate their storage or disposal as needed, working closely with our Event Specialist- Assist the Product and Marketing teams by collecting, curating, and analyzing industry market intelligence and trends- Assist in developing and executing content strategy to align with marketing objectives and enhance brand presence- Maintain and manage our marketing assets on SharePoint, ensuring proper version control and accessibility- Provide event-based administrative support, including collecting feedback from attendees and stakeholders, compiling post-event reports on attendance and performance, and managing follow-up communications with attendees, sponsors, and partners- Make recommendations to improve processes and communications, contributing to the overall efficiency and effectiveness of the marketing department.

Education

• New York University

  Bachelor of Arts - BA, Critical and Creative Production

  2015 — 2019

Skills

• Microsoft Office
• Customer Service
• Teamwork
• Makeup Artistry
• Project Management
• Fashion
• Social Networking
• Leadership
• Training
• Social Media