Lejla Dotson

About Lejla Dotson

Throughout my career in the Greater Charlotte area, I have thrived as a Community Relations Manager, Field Growth Manager, and Regional Lead. My journey is driven by a commitment to building genuine connections and fostering meaningful growth. With a strong emphasis on networking and social media, I have effectively established relationships with communities, hospitals, and the insurance industry.I am highly team-oriented and well-connected, thriving on uniting diverse talents to reach common goals. Whether leading grassroots initiatives or developing strategic expansions, I bring a combination of relationship-building skills and strategic insight to every project.In addition to my leadership roles, I am an experienced presenter and public speaker, offering educational sessions and training programs. My work as a trainer and mentor complements my role as a business consultant, where I help organizations unlock their potential.I look forward to leveraging my network, digital presence, and expertise in my next professional chapter to create lasting impact and meaningful collaborations. Let’s connect and explore opportunities to work together.

Experience

1. Director of Sales Marketing

   Bridge Senior Living

   Dec 2025 — Present · US

   As a Sales and Marketing Director, I drive top-line revenue by exceeding budgeted occupancy, average daily census, and rate-per-unit revenue targets. My role encompasses a wide range of responsibilities, including- Leading direct selling initiatives and business development efforts to achieve and surpass quotas/ratios- Maintaining an accurate and up-to-date YARDI database to streamline operations and enhance decision-making- Collaborating in the development of the annual marketing plan, advertising strategy, and department budget to align with company goals- Conducting in-depth competitive analysis to maintain a strong knowledge of all competitors and the services they provide- Planning and executing resident referral activities and lead generation events while managing a comprehensive lead database- Building and nurturing long-term relationships with clients and partners to foster business growth- Analyzing market trends to identify new opportunities and innovative strategies for revenue enhancement- Developing and mentoring a high-performing sales and marketing team to achieve collective success.

Education

• Onondaga Community College

  Associate of Arts (A.A.), Humanities/Humanistic Studies

  2000 — 2002

• Syracuse University

  Bachelor's degree, dual major Economics & German language and literature

  2002 — 2005

Skills

• German
• Health Insurance
• Life Insurance
• Employee Benefits
• Medicare
• Coaching
• Account Management
• Negotiation
• Management
• Business Strategy
• Customer Service
• Sales
• Team Building
• Marketing
• Disability Insurance
• Customer Retention
• Small Business
• Term Life Insurance
• Critical Illness
• Healthcare
• Commercial Insurance