Leisha Shamdasani

Advertising Operations Co Op @Boston Globe Media

Boston, MA, US

Assisted in Managing the boston globe advertising account for clients. The account has an estimated revenue of 5 million annually and delivers over 10 million impressions and views. These skills included- Created 50+ reports for clients to display campaign performance such as contracted vs delivered impressions, clicks and ctr- Set up IO orders and built over 100+ advertisements on softwares such as Adbook+ and Google Ads Manager- Booked advertising slots on websites such as Monday.com- Created over 50+ newsletter advertorials sent out to over audiences on mailchimp- Worked overtime for event marketing and managed booths for newsletters at global events, such as Starting Point and Camberville, which had of attendees- Organized event logistics such as checking in people, providing them with needed materials, setting up event booths, etc- Helped the company get over sign-ups for newsletters at events- Monitored social media comments for over 500 social media posts for clients- Pulled reports daily for newsletters, ctr and pacing management, screenshots, and budgets- Helped managed advertising across the globe newspaper, boston.com and boston magazine as well as 20+ newsletters.

Università di Catania

Bachelor's degree, Consulting, Entrepreneurship

Northeastern University London

Study abroad, Business Administration and Management, General

D'Amore-McKim School of Business at Northeastern University

Bachelor of Business Administration - BBA, Marketing

Northeastern University

Bachelor of Business Administration - BBA, Marketing, Brand Management, Consulting

St. Joseph’s Institution International

Secondary and High School, IGCSE and International Baccalaureate