Mary Leiphart

About Mary Leiphart

I am a traditional and digital Marketing professional with 15+ years’ experience in Audience Marketing. m••••••••@gmail.comSome of my strengths are: • Process-oriented • Innovative • Results-driven Marketing professional of traditional and digital projects • Enthusiastic about testing • Implement new ideas and techniques that increase effectiveness of marketing programs • Analytical • Problem solver • Eager to learn and meet challenges • Work to deliver on deadline and within budget.• Execute marketing efforts including: marketing strategies, campaign execution, analysis and budgeting. • Develop and execute acquisition, retention and re-engagement marketing efforts.• Experienced with several different marketing automation platforms.• Monitor and track daily projects to ensure meeting deadlines and key deliverables. • Interpret marketing analytics and produce reports on KPIs.• Present data to the executives and sales teams.• Draft copy and work with designer on marketing creative, pull targeted lists, run merge purges, setup campaigns, work with internal and external vendors.• Database management including: standardization, hygiene, and appending additional data. • Optimize landing pages to drive conversions.• Establish and grow third party partner relationships.EXPERTISE THAT INCREASES COMPANY VALUE: Audience Marketing Digital Marketing Project Management Marketing Campaigns Customer Engagement Email Marketing Direct Mail Organic Social Media Marketing A/B Testing Database Management Marketing Strategy Demand Generation Lead Generation Budget Planning, Analysis, and Forecasting Extremely Organized LeadershipTECHNICAL SKILLS: Marketo Eloqua Pardot Informz iMIS CRM/CMS Constant Contact Silverpop Email Playground Omeda Audience Database Omeda Odyssey Marketing Automation Omail Email platform Google Analytics Parse.ly Analytics Litmus Analytics Hootsuite Photoshop MS Word, Excel and PowerPoint Teams, Slack, JIRA, Zoom

Experience

1. Marketing Manager Segmentation & Audience Analytics

   Broadridge

   Apr 2023 — Present · New York, NY, US

   Mastered Eloqua Marketing Automation Platform. Performed an extensive audit of the platform evaluating data cleanliness and targeting options. 82% of the contacts required improvements.• Implemented a Project Management Calendar to enrich data for better targeting, to send relevant messages, protect the email reputation and improve response rates.• Programmed 15+ automatic data hygiene processes across contact- and account-level fields, enabling targeting capabilities, data cleanse and standardization.• Implemented customer segmentation strategies for improved campaign targeting.• Evaluated, re-negotiated contract, programmed, and maintained data enrichment platforms to append demographic and firmographic data to enhance targeting. • Enriched blank data by 54% and added 4 new fields to increased segmentation capabilities. • Researched and enhanced outdated processes with current data.• Established, communicated, and enforced best practices regarding contact imports, ensuring compliance with data privacy laws.• Assisted Marketers with segmentation strategies and building targeted audiences.• Documented and trained Eloqua users on new processes and best practices.

Skills

• Crm Manager
• Social Media Marketing
• Circulation Marketing
• Integrated Marketing
• Digital Media
• Marketing Communications Planning
• Lead Generation
• Marketing Strategy
• Budget Planning, Analysis, and Forecasting
• Subscripiton Marketing
• Project Management
• Advertising
• Hootsuite
• Analytics
• Public Relations
• Marketing
• Online Advertising
• Publishing
• Database Management
• Direct Mail
• Problem Solving Skills
• Direct Marketing
• Demand Generation
• Marketing Communications
• Digital Marketing
• Marketing Automation
• Email Marketing
• Digital Strategy