Leilani McQuay
Commerce Producer at Glamour
- Role
- Web Producer at Glamour
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Leilani McQuay
Experienced E-commerce specialist proficient in crafting authentic brand narratives and captivating website content. Expertise extends to leveraging analytics for trendsetting ideas and enhancing consumer experiences, while optimizing conversion rates through email marketing strategies. Skilled in product building, site merchandising, and compelling storytelling to drive brand recognition and engagement.
Experience
Web Producer
Aug 2021 — Present · Los Angeles, CA, US
Coordinate with commerce team stakeholders to manage daily publishing schedule.Attend pitch meetings and build strategic production plans around fashion, beauty, and seasonal trends, resulting in increased revenue and engagement.Collaborate creative team to gather compelling, on-brand content assets.Build and merchandise products, galleries, and articles on Glamour.com, enhancing revenue and reader engagement.Implement affiliate link optimizations, diversifying revenue streams.Develop and deploy newsletters, optimizing content and templates for increased website traffic.Test and write product reviews to inform and engage readers, enhancing trust and driving conversions.Execute site merchandising strategies to optimize product placement and enhance user experience, collaborating with the commerce team.Manage freelance contributors, assigning tasks and ensuring deliverables meet quality standards and deadlines.
Education
The Art Institute of Phoenix
Fashion Marketing
2015 — 2017
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