Leilani Caven Berchesi
Director Global Strategic Marketing
- Role
- Director Global Marketing Communications at Abbott
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Leilani Caven Berchesi
Significant expertise in marketing, analytics, insights, and strategic planning in a range of industries (both B2B and B2C). Track record of quickly ramping up to execute short-term tactical and longer-term strategic initiatives that impact the bottom line. Core competencies include:• Strategic planning and analysis• Product portfolio management• Marketing campaign development• Market research and customer insights • Business analytics• Competitive intelligence • Product innovation and launch • Team management • Forecasting and budgeting• Best practices and benchmarking • Consensus building and change management
Experience
Director Global Marketing Communications
Feb 2024 — Present
Shape marketing campaigns and messaging, driving innovation in campaign development and execution for commercial success. New role incorporating promotion and management of team of over 25. Selected for President\'s Award (2019), Wharton Executive Education (2020), Vice President\'s Award (2021) and Kellogg Executive Education (2022).
Education
University of Virginia
BA, Biology
1994 — 1996
University of Maryland - Robert H. Smith School of Business
MBA, Management, Finance
1998 — 2000
Skills
- Competitive Analysis
- Start-Ups
- Telecommunications
- Business Strategy
- Marketing Strategy
- Strategic Planning
- Forecasting
- Corporate Finance
- Analytics
- Financial Analysis
- Mergers
- Financial Modeling
- B2b
- Business Planning
- Cross-Functional Team Leadership
- Management
- Management Consulting
- Market Analysis
- Market Research
- Marketing
- New Business Development
- Pricing
- Process Improvement
- Product Development
- Product Management
- Strategic Partnerships
- Strategy
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