Leila Mehra

About Leila Mehra

Full-stack marketing leader with over 20-years of experience building high-growth brands & businesses in both nascent and billion-dollar categories across Health (B2C & B2B), Technology and Beauty. Depth of experience in brand, product and performance marketing. Key focus is on driving clarity of brand + product stories and bringing these to life through integrated plans delivered through an empowered marketing team.Leverages perspective from having worked in local, regional and global roles throughout North America, Europe and Asia to build teams and operations for sustainable growth.

Experience

1. Head of Us Marketing

   Align Technology

   Nov 2022 — Present · San Francisco, CA, US

   Expanded role from leading US consumer marketing to lead the overall US Marketing organization to accelerate profitable growth. Role spans consumer brand/ influencers/partnerships, consumer media (including in-house paid social team), web, CRM, field marketing, and professional marketing (across orthodontists, dentists and corporate accounts). Focus on maximizing the impact of the portfolio of brands (including Invisalign), products and services within the Align Digital Platform through seamless consumer and customer experiences.

Education

• De La Salle University

  Bachelor of Science (B.S.) Electronics & Communications Engineering

Skills

• Consumer Insights
• Innovation
• Brand Equity
• Advertising
• Campaign Development
• Digital Marketing
• Cross-Functional Team Leadership
• Agency Relations
• Training & Development
• Business Strategy
• P&L
• Asia
• North America
• Management
• Marketing Communications
• Customer Insight
• Campaigns
• Product Development
• Coaching
• Employee Training
• Fmcg
• Marketing Strategy
• Marketing Management
• Brand Management
• Income Statement
• Segmentation
• Integrated Marketing
• Fast-Moving Consumer Goods (Fmcg)
• Marketing
• Strategy