Leila Baboi

About Leila Baboi

I design clarity through creativity — shaping brand worlds where storytelling, style, and…

Experience

1. Director of Creative Production & Operations at Accenture Song

   Accenture Song

   Feb 2017 — Present · Los Angeles, CA, US

   As Director of Creative Production & Studio Operations at Accenture Song, I lead end-to-end strategy and execution for high-volume content partnerships with global brands. With over 20 years of experience spanning fashion, photography, and commercial production, I bridge creative excellence with operational rigor—ensuring every project from concept through post meets the highest standards of quality, feasibility, and brand integrity.I pioneer bold, original creative solutions across motion, photography, 3D, experiential, and interactive content, driving high-visibility marketing initiatives that meet diverse stakeholder and communication needs in a fast-evolving industry. I champion cohesive brand alignment across all platforms, integrating design systems and fostering collaboration between creative, product, and policy teams to deliver scalable, culturally resonant work.My role blends strategic planning with hands-on leadership—overseeing multi-location studio operations, managing multimillion-dollar budgets, spearheading complex production programs across still, motion, digital, and post. I lead external agency and vendor partnerships, streamlining high-volume creative output while ensuring quality, speed, and innovation remain paramount.To enhance ideation and accelerate delivery, I leverage AI-powered tools and data-driven insights, enabling teams to continuously optimize creative performance and drive measurable impact. I have also led the development of future-forward solutions, including AI-assisted post-production and machine learning initiatives for content at scale.As a senior partner, I drive cross-functional collaboration, contract negotiations, and strategic business growth through RFP leadership and service expansion. I foster a culture of trust, inclusion, and operational excellence—mentoring diverse talent, nurturing client relationships, and ensuring creative solutions are not only visionary but also actionable and effective.

Education

• University of Southern California

  Bachelor’s Degree

• Syracuse University

  International Buisness

Skills

• Creative Direction
• Fashion
• Editorial
• Photography
• Magazines
• Art Direction
• Styling
• Advertising
• Social Media
• Photo Shoots
• Photo Shoot Production
• Producing
• Social Media Marketing
• Photoshop
• Image Editing
• Film
• Blogging
• Art
• Digital Photography
• Illustrator
• Photos
• New Media
• Video Production
• Image Manipulation
• Celebrity
• Commercials
• Brand Management
• Creative Conception
• Publishing
• Adobe Creative Suite
• Brand Development
• Editing
• Graphic Design
• Indesign
• Film Production
• Trend Analysis
• Trend Forecasting
• Studio Lighting
• Music Videos
• Video