Leila Anne Herrman
RFP Strategy, Sales Enablement, Content, Processes & Tools
- Role
- Director, Proposals & Custom Content Enablement at American Express
- Location
- Redding, CT, US
- LinkedIn followers
- 500 followers
About Leila Anne Herrman
Over 25 years of proven exceptional ability leading the development of innovative sales communications (RFP, Best and Final), value proposition tools, Sales Enablement/automation, and change management/training solutions. Consultative advisor known for maintaining external client focus while driving positive business outcomes. Sought after for holistic approach to business problems coupled with a process-oriented mindset. Solid leader with the ability to guide virtual and geographically dispersed teams that produce tremendous results.
Experience
Director, Proposals & Custom Content Enablement
Oct 2013 — Present · Virtual Office, CT, US
Leading a global team of Strategists and Sales Content/RFP Automation specialists. Managing the RFP process governance, insights, tools, and capabilities. The team works in consultation with Sales and Client Management on charge volume acquisition and retention pursuits, the creation of customized client-facing materials to support these efforts, and key special projects to drive additional value to Global and International Commercial Services. Expertise in Loopio, Seismic, Salesforce.
Education
University of Illinois Urbana-Champaign
B.A., English, Concentration in Business Communications
1995 — 1998
Roosevelt University
M.S., Integrated Marketing Communications
1999 — 2003
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