Leila Osman
Marketing and Design Specialist
- Role
- Marketing Specialist at Rubies
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Leila Osman
Passionate about escaping the ordinary, I infuse innovation and vibrancy into every project. From my childhood fascination with color and design, I\'ve evolved into a dynamic marketer blending creativity with strategy, dedicated to crafting vibrant brand narratives and driving impactful results. As a Hofstra Marketing grad with a Fine Arts minor, I marry visual aesthetics with strategic execution, always ready to paint the world of marketing with brilliance.
Experience
Marketing Specialist
Jul 2022 — Present · Westbury, NY, US
Under new ownership, formally established the marketing department for the world\'s top costume designer and manufacturer, leading the company\'s evolution from Rubies Costume Company to Rubies II LLC-Directed and executed holistic marketing strategies for both in-house and licensed products, spanning popular entertainment sectors-Devised a marketing calendar for key events and holidays-Internally enhanced communication with monthly newsletters, facilitated company events, and steered a full-scale company rebrand-Amplified online presence across social platforms, achieving substantial engagement growth, and crafted pivotal influencer partnerships, achieving notable brand placements-Enhanced product visibility on wholesale platforms, redefined NuORDER\'s website user experience, and managed trade show engagements-Authored press releases for key events and supported on-location photoshoots for diverse marketing uses.
Education
Hofstra University
Bachelor of Business Administration - BBA, Marketing with a Minor in Fine Arts
2018 — 2021
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