Leila Farwana

Experience

1. Senior Director, Communications & Donor Engagement

   Equality Michigan

   Mar 2022 — Present · MI, US

   Create and execute a unified communications and public voice strategy to increase Equality Michigan’s visibility across digital platforms, traditional media, and public policy conversations.Spearhead the development of mission-aligned messaging and storytelling materials including annual reports, campaign one-pagers, legislative updates, and donor communications to demonstrate impact.Develop and launch annual communications plans that align cross-departmental goals with compelling public narratives to increase supporter engagement and brand consistency.Manage media relations: built strong relationships with press and influencers and issue press releases and public statements.Build the organization’s brand identity and voice across all digital and print materials, ensuring cohesive and affirming representation of LGBTQ+ communities.Oversee the production and performance of all online content (social media, website, blog, email).Create compelling communications tools and collateral that empower staff, board, and volunteers to act as confident brand ambassadors.Play a key role in cross-functional collaboration with direct service and policy teams to align donor engagement strategies and legislative campaigns with public storytelling and advocacy goals.