Leih L.
Executive Assistant | Strategy Operations | Corporate & Global C-Suite Coordination
- Role
- Retail Strategy & Brand Experience Specialist at Saks Fifth Avenue
- Location
- Huntington Station, NY, US
- LinkedIn followers
- 500 followers
About Leih L.
I’m a seasoned Executive Assistant and Operations professional with over a decade of…
Experience
Retail Strategy & Brand Experience Specialist
Jan 2024 — Present
Marketing & Brand Engagement+ Delivered +68% YoY sales growth during April 2025’s Best of Beauty & Gift Card Event, outperforming NYC flagship’s +3% and surpassing regional benchmarks while Western locations declined. Drove ~$48K through client reactivation and brand advocacy, with La Mer and Clé de Peau each exceeding $8K in sales following year-long promotion on Instagram.+ Spearheaded strategic brand marketing campaigns, driving targeted consumer engagement that resulted in a 1,199.9% YoY sales increase for Hermès fragrances during Christmas Week 2024 and a 59% YoY increase for December 2024.+ Led targeted digital marketing driving 884.6% Hermès and 176.9% Cartier sales growth + Strengthened customer brand affinity by leveraging personal brand influence, boosting market demand across designer fragrance brands (Hermès, Cartier, Gucci, Chloé, Armani) and indirectly influencing brand momentum for Coach and Ralph Lauren through consumer engagement and advocacy.+ Integrated in-store activations with digital outreach, amplifying brand awareness and sales. Consumer Behavior & Data-Driven Growth + Analyzed consumer buying patterns and market trends, executing tailored marketing strategies that increased Chloé fragrance sales by 233.3% YoY (Dec 2024) and 126.8% MoM.+ Drove 299.1% YoY Hermès and 53.1% Gucci sales growth in October Gift Card Event.+ Executed digital and in-store personalization driving revenue growth despite market slowdowns. Strategic Brand Partnerships & Retail Excellence+ Collaborated with brand teams to create in-store storytelling, boosting consumer engagement and repeat sales.+ Optimized operational productivity by 20%, streamlining marketing execution and brand coordination to maximize impact.+ Led cross-functional initiatives with luxury brand stakeholders, enhancing long-term brand positioning and revenue growth.
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