Leighton Fout
B2B Marketing Leader | Full-Stack Demand Generation | Turning Strategy into Scalable Growth & Pipeline Impact
- Role
- Demand Generation Marketing Manager at Alside
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Leighton Fout
I’m a full-stack B2B marketing leader with 8+ years of experience driving pipeline, revenue, and brand growth. I specialize in demand generation; building campaigns that connect strategy with execution and accelerate sales impact.Currently, I serve as Demand Generation Marketing Manager at Alside, where I design and execute multi-channel programs that expand market reach and deliver measurable results. Previously, I led marketing for Fleet Team and supported three GNCO industrial brands, launching campaigns that drove $1.5M in new sales and boosted conversion rates by 30%.Passionate about blending strategy and execution, I thrive in fast-moving environments where marketing is directly tied to business growth.
Experience
Demand Generation Marketing Manager
Sep 2025 — Present
As Demand Generation Marketing Manager at Alside, I lead revenue-focused, data-driven campaigns designed to bring back past customers, attract new ones, and expand share of wallet with existing accounts. I own the strategy and execution v of full-funnel, multi-channel campaigns, from email, digital, social, print, and events, with a relentless focus on measurable growth.Key highlights of my role include- Building and executing win-back, acquisition, and account expansion campaigns with clear KPIs and ROI- Driving pipeline through salesforce Marketing Cloud by developing automated journeys, nurture programs, and personalized campaigns- Partnering closely with sales, product, and branch leaders to align marketing with local and national revenue goals- Managing agency relationships, content creation, and regional activations to accelerate lead generation and sales conversations- Tracking performance metrics such as MQLs, SQLs, pipeline growth conversion rates, and cost efficiency to continuously optimize. This is a high-impact role during a pivotal stage of Alside\'s growth, giving me the opportunity to move fast, try bold ideas, and deliver results that directly shape the company\'s trajectory.
Education
Stark State College
Associates Degree, General Studies
2012 — 2015
Perry HighSchool
High School
2011 — 2015
Kent State University
Bachelor’s Of Administration Degree, Majors:Business Management, Marketing Minor: Human Resource Management
2015 — 2018
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