Leighsa King

About Leighsa King

Over 20 years’ of industry experience. Currently leading the PepsiCo Design and Innovation function business capability build and International offices globally. Deep experience and background in both client and agency side. Widely recognized for brand building efforts on marquee brands such as Pepsi, Mountain Dew, Snickers and Citibank with a proven track record as a senior executive with business savvy and creative vision. Able to navigate through large complex organizations, galvanize teams, and drive creative solutions to complex business problems.Currently holds the position of Head of Business, Global Design, PepsiCo. Prior to this role, spent 8 years as SVP, Marketing at Citibank, growing positive consumer perception measures with the widely acclaimed \"Live Richly\" campaign and led \"experience\" marketing efforts including the development of Citi Pond at Bryant Park. Prior to Citi, held the position of VP, Account Director for the Pepsi beverage portfolio, at BBDO, NY. Started at Euro RSCG working as an account Supervisor on an array of CPG brands including P&G, Sara Lee and Hunt-Wesson. A student of the arts and psychology, has an undergraduate degree in Advertising and holds a Masters in Marketing.

Experience

1. VP, Head of Business and International, Global Design

   PepsiCo

   Dec 2013 — Present · Manhattan, NY, US

   Manage a diverse range of responsibilities including: leading strategic projects/key priorities for Design, working with marketing partners to translate business needs into design outputs, integration of Design throughout the company as the principal liaison to multiple functions within PepsiCo and Business management of functional roles, supporting and supervising teams and responsibility for overall matrix management. Tasked with the launch and integration of the new Design function from space build-out, hiring, and developing systems/infrastructure, playing an integral role with onboarding and culture creation.Current role responsible for leading and outputs inclusive of strategic transformation: capability building, operations, integration and design thinking and culture.

Education

• Syracuse University

  BA, Advertising- newhouse school of communications

• Emerson College

  Masters in Marketing, Marketing

Skills

• Digital Marketing
• Relationship Marketing
• Digital Strategy
• Brand Management
• Marketing Strategy
• Advertising
• Marketing
• Brand Architecture
• Marketing Communications
• Customer Insight
• Direct Marketing
• Digital Media
• Online Advertising
• Partnership Marketing
• Segmentation
• Interactive Marketing
• Creative Strategy
• Mobile Marketing
• Social Media Marketing