Leigh Milander
- Role
- Vice President of Marketing at Cloverdale Foods
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Leigh Milander
Strategic brand marketing executive based in Portland, OR. Committed to building…
Experience
Vice President of Marketing
Feb 2019 — Present
About Cloverdale Cloverdale Foods Company is a fourth generation, family owned food company based in Mandan, North Dakota. Since 1915, Cloverdale has crafted premium, bold flavors which bring lasting memories to families. Serving both retail grocery and foodservice channels, Cloverdale is well-known throughout the Midwest for traditional favorites like Summer Sausage, Bacon, Franks, Brats, Hams and more. Leigh joined Cloverdale in early 2019 as their first Vice President of Marketing. Upon joining the Executive team, she immediately established a comprehensive baseline of consumer insights and data to deepen the company’s understanding of both the retail grocery and foodservice sides of the business. This baseline ideally positioned Cloverdale to pivot their business during the pandemic with a comprehensive retail grocery revitalization, in direct response to extreme consumer demand. Leigh also manages Cloverdale’s sports marketing partnerships, spanning MLS [Minnesota United FC], regional baseball and hockey teams and individual outdoor athletes. The marketing team is responsible for all aspects of brand management: market research, digital platforms, social media, consumer and community relations, sales toolkits, graphic design, public relations, corporate communications, new product launches, and sales analytics. She is proud to be a part of the Cloverdale family and looks forward to their continued growth and category leadership. She also really loves bacon, and Cloverdale’s is the best she’s ever had.
Skills
- Virtual Research Platforms
- Market Planning
- Nonprofits
- Consumer Products
- Qualitative Research
- Strategy
- Strategy Development
- Gluten Free
- Small Business Marketing
- Brand Positioning
- Idis
- Brand Strategy
- Brand Refresh
- Business Strategy
- Food Packaging
- Integrated Marketing
- Non-Gmo Product Marketing
- Marketing Communications
- Social Media
- Online Research
- Positioning
- Brand Architecture
- Business Development
- Creative Direction
- Brand Development
- True Team Player
- Natural Products
- Media Relations
- Customer Insight
- Segmentation
- B to C
- Marketing Research
- Consumer Insights
- Moderating
- Leadership
- Cross-Functional Team Leadership
- Rebranding
- Brand Management
- Product Marketing
- Global Marketing
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