Leigh Hoopes

North America Marketing Director @Prysmian

Highland Heights, KY, US

I lead strategic marketing efforts across North America for the world’s largest wire and cabling solutions provider, including regional brand marketing campaigns and events as part of a global rebrand, highlighting sustainability and innovation. I manage and support two direct reports in defining their career paths, setting short- and long-term goals, and building a range of skills from event planning to branding strategies.We\'re transforming NA marketing communications from product-oriented to customer-centered to elevate the Prysmian brand beyond traditional B2B approaches, including: Creating Prysmian NA\'s first integrated strategic marketing plan incorporating global brand themes, NA-specific focus areas, comprehensive solutions and individual products Working closely with creative agencies, internal stakeholders, and individual locations on a brand campaign that highlights ongoing investment in local facilities and products meeting requirements for federal and state broadband internet funding Planning and managing all brand elements for 20+ annual industry trade shows and conferences, including graphics, collateral, customer event planning/management, promotional giveaways, email communications, press releases and social content Working with internal teams and external partners to create co-branded content around sustainability efforts, new product launches and promotions, and other strategic messaging Collaborating with R&D, engineering, product, and sales teams to create content for technical, professional, and customer audiences across industries and markets Helping create and oversee annual NA marketing budgets, including strategic adjustments when needed

Du Pont Manual High School

High School Diploma, Communications/Media Arts

Western Kentucky University

BA, Advertising, Graphic Design/Creative Writing