Leigh Hoopes

About Leigh Hoopes

I’m a senior marketing leader, strategist, writer and editor with 15+ years of brand planning, omnichannel strategy, digital content and SEO experience. I\'m passionate about sustainability, manufacturing, technology, healthcare & wellness for both B2B and B2C, but I\'m always curious and excited to learn about new industries, brands, products and their audience/consumers.My Strategy and Planning experience includes everything from complete campaign plans and content strategy to broader channel and ecosystem strategies, audience personas and journey mapping, measurement insights, optimization, UX support, graphic design, copywriting, branding, budgeting. You name it, there\'s a good chance I\'ve done it!My goal is always to deliver effective, user-friendly work that supports client business goals, maximizes unique team specialties, and maintains customer experience as a central focus.(And yes, I really was on Jeopardy: Episode - July 26, 2013)

Experience

1. North America Marketing Director

   Prysmian

   Apr 2023 — Present · Highland Heights, KY, US

   I lead strategic marketing efforts across North America for the world’s largest wire and cabling solutions provider, including regional brand marketing campaigns and events as part of a global rebrand, highlighting sustainability and innovation. I manage and support two direct reports in defining their career paths, setting short- and long-term goals, and building a range of skills from event planning to branding strategies.We\'re transforming NA marketing communications from product-oriented to customer-centered to elevate the Prysmian brand beyond traditional B2B approaches, including: Creating Prysmian NA\'s first integrated strategic marketing plan incorporating global brand themes, NA-specific focus areas, comprehensive solutions and individual products Working closely with creative agencies, internal stakeholders, and individual locations on a brand campaign that highlights ongoing investment in local facilities and products meeting requirements for federal and state broadband internet funding Planning and managing all brand elements for 20+ annual industry trade shows and conferences, including graphics, collateral, customer event planning/management, promotional giveaways, email communications, press releases and social content Working with internal teams and external partners to create co-branded content around sustainability efforts, new product launches and promotions, and other strategic messaging Collaborating with R&D, engineering, product, and sales teams to create content for technical, professional, and customer audiences across industries and markets Helping create and oversee annual NA marketing budgets, including strategic adjustments when needed

Education

• Du Pont Manual High School

  High School Diploma, Communications/Media Arts

  1998 — 2002

• Western Kentucky University

  BA, Advertising, Graphic Design/Creative Writing

  2002 — 2006

Skills

• Corporate Communications
• White Papers
• Strategy
• Social Media Marketing
• Desktop Publishing
• Content Writing
• Market Research
• Editing
• Proposal Coordination
• Publishing
• Event Planning
• Technical Writing
• B2b
• Copy Editing
• Marketing
• Copywriting
• Proposal Preparation
• Newsletters
• Graphic Design
• Marketing Communications
• Facebook
• Content Strategy
• Marketing Strategy
• Blogging
• Social Networking
• Adobe Creative Suite
• Writing
• Digital Video
• Content Management
• Social Media
• Press Releases
• Email Marketing
• Creative Strategy
• Logo Design
• Marketing Research
• Mac
• Advertising
• Website Copy
• Public Relations
• Advertising Copy