Leigh Kettle

About Leigh Kettle

I leverage over a decade of experience in market research and a diverse portfolio of qualitative and quantitative methodologies to deliver insights and data storytelling that inform strategic decisions and drive business outcomes. I have a strong track record of building and maintaining client and stakeholder relationships on both the agency and client side, and I am passionate about finding solutions for organizations\' biggest challenges. My core competencies include brand health and competitive tracking, category exploration and market sizing, advertising and media effectiveness, creative and message testing, concept and product reviews, UX research and prototype assessments, online focus groups and interviews, and insight communities. I have worked across a wide array of industries, such as insurance, travel, hospitality, technology, financial services, food & beverage, CPG, automotive, entertainment and retail. In my latest role, I served as the key research partner for many teams across the organization, including brand and growth marketing, SEO, lifecycle, product, design, HR, data analytics, and sales. I worked closely with these teams to develop and execute marketing campaigns, improve the user experience and retention, and discover new business opportunities. I also provided insights to the C-suite and board executives on key business metrics, trends, and market landscape. I graduated Cum Laude from Baylor University with a BBA in Marketing and I am currently located in Austin, TX.

Experience

1. Senior Lead Manager, Consumer Insights

   Care.com

   Sep 2025 — Present · Austin, TX, US

Education

• Maastricht University

  Marketing

  2013 — 2013

• Baylor University

  Bachelor of Business Administration (B.B.A.), Marketing

  2010 — 2013

Skills

• Social Media
• Photography
• Time Management
• Powerpoint
• Leadership
• Graphic Design
• Timeline Development
• Quantitative Analytics
• Data Analysis
• Qualitative Research
• Survey Methodology
• Surveying
• Spss
• Microsoft Excel
• Editing
• Dreamweaver
• Marketing
• Management
• Microsoft Word
• Blogging
• Qualtrics
• Adobe Design Programs
• Lightroom
• Data Entry
• Journalism
• Indesign
• Merchandising
• Photoshop
• Sales
• Appointment Scheduling
• Meeting Scheduling
• Microsoft Office
• Research
• Social Networking
• Teamwork
• Social Media Marketing
• Marketing Research
• Market Research