Leigh Durbin Holmes
Brand Marketing Manager @A. O. Smith Corporation
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WORK HISTORY
Brand Marketing Manager @A. O. Smith Corporation
Strategic lead for A. O. Smith’s brand marketing efforts across retail and wholesale distribution channels, managing the creative teams to support product positioning, merchandising and sales among B2B and B2C customers.Lead product launch marketing by partnering with engineering and product management teams to develop strategic product positioning, value proposition and translate these messages into a suite of market launch support materials.Lead the development, planning and placement for trade advertising to support A. O. Smith’s wholesale and hardware brands.Manage and activate national brand programs including customer loyalty and communications programs as well as sponsorships with NASCAR, MLB and Johnny Unitas Golden Arm Award.Drive continuous improvement and lean business practices by standardizing and documenting product launch work.
EDUCATION
University of Tennessee, Knoxville
Bachelors of Science, Public Relations, Business Administration
ABOUT LEIGH DURBIN HOLMES
Brand Marketing Manager at A. O. Smith Corporation
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