Leighanna Cina Video Production Strategy
Head of Production | Consultant | I help brand & creative teams at SMB & enterprise companies increase creative deliverables & reduce vendor operating costs through customized scalable processes & workflows.
- Role
- Head of Production at Zscaler
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Leighanna Cina Video Production Strategy
I’m a multimedia producer and storyteller with a global career that’s taken me from NYC art studios to Australian agencies to leading video and documentary production inside fast-growing tech companies like Indeed, Twilio and cybersecurity brands.My background in fine arts, design, and content creation allows me to blend aesthetic intuition with operational discipline—so teams can move faster, think clearer, and create work that actually connects with people.Over the last decade, I’ve spent thousands of hours producing video, content, and brand stories that simplify complexity, move audiences, and strengthen trust. I’ve worked with founders, CMO\'s, CEO\'s, CISOs, creatives, PMM\'s and engineers—translating ideas into scalable, repeatable production systems that teams love.What I bring to every partnership: • Production strategy that scales — from first conversation to final delivery • Operational clarity that removes friction and empowers creative flow • A storyteller’s eye rooted in documentary thinking, human emotion, and reinvention • A producer’s discipline grounded in process, trust-building, and expectation-settingExpertise • RFPs, SOWs, MSAs • Vendor sourcing + management • Stakeholder education + communication • Editing + post-production workflows • Milestone planning + production calendars • Budgeting + financial management • Team management + creative operations • Motion graphics, live action, and doc-style content • Static, podcast, social, and long-form video mediumsI help companies tell honest stories, build repeatable production systems, and create content that feels human and high-impact.If you’re looking to elevate your video, rethink your content strategy, or tell a story that actually resonates—DM me. Let’s make something powerful together.
Experience
Head of Production
Apr 2024 — Present
Managed animated, live action & event production. Oversaw all global event content including keynotes, breakouts & promos.Lead executive video production, product videos, promos & managed teams of contractors, full-time employees and vendor networks. Managed the video team\'s annual budget allocation.
Education
The University of Texas at Austin
Certification, Documentary Production
University of Technology Sydney
Bachelor of Arts, Information and Media
2010 — 2012
Parsons School of Design - The New School
Bachelor of Fine Arts - BFA, Communication Design
Dharma Yoga
200 Hour Certified Yoga Teacher , Dharma Yoga
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