Leigha Dawson
Crm Manager @Diptyque Paris
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WORK HISTORY
Crm Manager @Diptyque Paris
New York, NY, US
Manage CRM strategies for Diptyque Paris Americas, focusing on customer retention, loyalty, and experience in the competitive luxury landscape.• Utilize HTML and conditional logic knowledge to enhance email marketing campaigns and collaborate cross-functionally to drive animation success.• Analyze key trends using digital reporting tools like Google Analytics, Tableau, and ESP to identify opportunities and optimize marketing performance.Manage and foster relationships with MarTech partners to personalize business as usual, triggered and lifecycle campaigns.
EDUCATION
LIM College
BBA, Marketing
SKILLS
ABOUT LEIGHA DAWSON
Dynamic CRM Marketing professional with over 7 years of experience in creatingimpactful multi-channel marketing strategies, including email, SMS, and pushcampaigns. Proven ability to manage customer lifecycle programs effectively, fromacquisition to reactivation, while leveraging data analytics to enhance engagementand personalize communications. Demonstrated expertise in project management andcross-functional collaboration to deliver creative and analytical solutions for diversebrands. Committed to driving measurable improvements and fostering customer loyaltythrough innovative marketing initiatives.
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