Leigh Walczak McCormick
Senior Global Event Marketing Manager @Bullhorn
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WORK HISTORY
Senior Global Event Marketing Manager @Bullhorn
Boston, MA, US
Lead strategic customer engagement initiatives through flagship conferences, field events, experiential programs, and thought leadership experiences to drive brand visibility, customer adoption, and measurable business impact.Key Responsibilities & Impact:• Develop and own a comprehensive event marketing strategy across national company flagship events, international conferences, and customer-focused experiences, reaching attendees annually• Manage end-to-end event execution including $500K–$1M+ budgets, vendor negotiations, speaker coordination, production, and on-site operations• Create scalable frameworks for flagship events, sponsorship programs, and experiential activations to maximize ROI, engagement, and brand consistency• Collaborate cross-functionally with Product, Sales, Customer Success, Creative, Marketing, and Leadership to align events with product launches, demand generation, and strategic messaging• Own a comprehensive content and speaker operations framework, driving speaker recruitment, session strategy, keynote development, and thought leadership programming• Implement analytics and reporting across registration, revenue, attendance, and engagement to measure performance and optimize future events• Manage agency partners and vendors across AV, production, creative, and experiential services• Optimize budgets and operations, delivering 10–15% year-over-year cost savings while maintaining premium event experiences• Support industry recognition efforts by identifying opportunities to showcase customer success stories and event outcomes across marketing channels
EDUCATION
Herkimer County Community College
Associate of Arts, General Studies
University at Buffalo
B.A., Communication, Public Relations/Advertising, Minor: Sociology
University at Albany
Communication, General
SKILLS
ABOUT LEIGH WALCZAK MCCORMICK
I’m an event marketing professional who leads large-scale customer conferences and experiential programs that bring strategy to life and drive real business impact. At Bullhorn, I own the end-to-end planning and execution of our flagship \'Engage\' events — managing budgets, cross-functional teams, content strategy, and partner programs to deliver high-quality experiences that connect customers, partners, and leadership in meaningful ways.I thrive in fast-paced environments where collaboration, creativity, and operational excellence come together, and I’m passionate about building events that not only look exceptional, but deliver measurable results.
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