Leigh Steckler
Strategic Marketing & Analytics Expert | B2B/B2C Specialist in Consumer & Product Solutions Across Diverse Industries
- Role
- Product Marketing Analyst, Edadvisory Marketing & Reporting at Bright Horizons
- Location
- Greenwich, CT, US
- LinkedIn followers
- 500 followers
About Leigh Steckler
Versatile marketing and analytics professional with a proven track record in B2B and B2C strategies, product positioning, and market analysis across the following sectors: education administration programs, payments, technology, telecommunications, media, entertainment, tourism. Expert in developing impactful content, driving demand generation, and providing insightful market and competitive analysis. Experienced in enhancing data-driven decision-making through advanced analytics and visualization tools. Adept at synthesizing complex data into actionable insights for strategic planning and execution. Excel in merging analytical precision with creative problem-solving to deliver exceptional marketing outcomes.
Experience
Product Marketing Analyst, Edadvisory Marketing & Reporting
Aug 2024 — Present
Analyze email campaign performance to uncover key insights, drive optimization strategies, and improve engagement and conversion rates.•Generate detailed performance reports to evaluate revenue trends and provide actionable recommendations to senior leadership.•Collaborate with the business intelligence team to design and implement interactive dashboards, enabling real-time tracking of key performance metrics.•Partner with the product team to test and evaluate new features, leading to measurable product improvements and increased user participation.
Education
Alfred Lerner College of Business & Economics at University of Delaware
Economics (B.S.), Theatre Studies Minor
2011 — 2015
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