Leigh Shaplen

About Leigh Shaplen

My role as Senior Vice President at Ketchum centers around leading high-impact marketing and communication strategies for renowned brands in the health, nutrition, food and agriculture industries. Our strategic marketing plan development and execution has not only elevated brand presence but also set industry standards for engagement. With 15+ years as a marketing and communications consultant and in-house brand director, I\'ve cultivated a keen understanding of integrated marketing within the category, empowering brands to exceed their goals and drive impact.

Experience

1. Senior Vice President

   Ketchum

   Apr 2025 — Present

   Leads integrated marketing and communications strategy and program development for leading consumer goods, food and agriculture brands, exceeding brand perception benchmarks and campaign KPIs• Data-driven communicator, leverages insights and audience-first approach to produce campaigns with impact • Launched new nutrition strategy and national marketing campaign for USDA checkoff program, leads partner integration and health storytelling • Oversees data-driven strategy and robust integrated analytics programs to ensure programs are rooted in insights and continuously optimized for performance

Education

• University of Southern California

  B.A., Communication, Advertising, International Relations

• Boston University

  Masters of Liberal Arts, Gastronomy