Leigh Hoffman

About Leigh Hoffman

An insightful creative collaborator, I bring a critical perspective and consistent…

Experience

1. Principal Brand Strategist

   March Studio

   Jan 1998 — Present · Santa Monica, CA, US

   March Studio creates brand-defining buildings and spaces. Principals Todd Erlandson and Sherry Hoffman are experts in brands-to-buildings architecture: they mastered in it; Sherry as an MBA graduate and senior advertising executive and Todd in his capacity as architect, and brand fan with interdisciplinary experience. They “invented” the category naming of it—Brand Architecture; they teach it; and they practice it passionately, and have for over 20 years.With timeless, yet progressive, brand design led by Todd, and keen brand insight led by Sherry, March Studio shares a creative studio sensibility, infused with talented architects, designers and brand practitioners, with clients who respect the clear, considerate interface and appreciate the thoughtful brand vision for the structure in the space.With a deep understanding of how brands live in the built environment, March Studio is known for their strategic and creative BRAND. DESIGN. BUILD.™ process.A more typical architecture studio will almost certainly insert its signature style and design system into a project which ultimately will be a mixture of their signature and your input. March believes the client brand defines the project and the March sensibility designs it. The March process respects the brand by interpreting it spatially and collaborating intimately with their clients to further their business and experiential goals.The result is empathically produced buildings and environments that are progressive, yet grounded; forward- thinking, yet timeless; client-engaging, brand-modeled, and design-inspired.

Education

• University of Madrid

  Spanish

  1982 — 1983

• Tulane University

  Bachelor of Arts (BA)

  1981 — 1984

• NYU Stern School of Business

  Master of Business Administration (MBA)

  1988 — 1990