Leigh-Anne Zuela

Publisher @Best Version Media

Austin, TX, US

Publishing & Editorial Direction:Oversee all aspects of magazine production, from content planning to print and digital distribution.Manage editorial strategy, including curating expert contributors and crafting engaging community-focused content.Advertising & Revenue Generation:Develop strategic advertising sales plans to secure sponsorships and long-term partnerships.Implement multi-channel marketing solutions combining print ads and digital campaigns on Facebook, Instagram, and Google.Guide clients through advertising options, helping them select packages that maximize visibility.Digital Marketing & Community Engagement:Launch targeted digital impression campaigns, resulting in a 600% increase in impressions and significant lead generation for local businesses.Create integrated digital strategies, including social media and SEO-focused content, to enhance client reach.Client & Relationship Management:Build and maintain strong relationships with local business owners, sponsors, and community leaders.Leadership & Team Management:Lead a motivated team, providing mentorship and guidance to improve sales performance and creative output.Successes and Highlighted Projects:Magazine Transformation:Transformed Hill Country Neighbors Magazine from a traditional print model to a digital-integrated publication.Achieved a 280% increase in expert contributors, enhancing content diversity and reader engagement.Grew ad revenue by 200% through innovative sales strategies and sponsorship development.Community Impact Projects:Partnered with local businesses to create custom content marketing opportunities, fostering community involvement and economic support.Launched campaigns to highlight local events and initiatives, increasing magazine relevance and readership.Business Development and Growth: Expanded the magazine’s presence into new high-value communities, reaching homeowners with properties valued between \\$1 million and \\$30 million