Leigh Anne Binz
- Role
- Director of Marketing at TDECU
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Leigh Anne Binz
As an accomplished Marketing Leader with over 15 years of management experience, I’ve…
Experience
Director of Marketing
May 2021 — Present
TDECU is the largest credit union in Houston and the 4th largest in the state of Texas. Our purpose is to improve the lives of our members, employees, and communities. As the Director of Marketing, I develop and deliver a high impact brand marketing strategy and program designed to drive toward TDECU goals, brand vision, value proposition and member experience. I’m responsible for partnering with product leadership and developing and deploying all marketing campaigns that are the face of our organization and drive the organizational goals.
Education
The University of Georgia
Bachelor of Arts (B.A.), Advertising (English and History Minor)
Skills
- Marketing Strategy
- Online Marketing
- SEO
- Campaigns
- Sponsorship
- Mobile Marketing
- Market Planning
- Customer Acquisition
- Online Advertising
- Event Planning
- Marketing Communications
- Advertising
- Brand Awareness
- Brand Management
- Email Marketing
- Direct Marketing
- Account Management
- Marketing
- Social Media Marketing
- Multi-Channel Marketing
- B2b
- B2b Marketing
- Integrated Marketing
- Relationship Marketing
- Market Research
- Digital Marketing
- Lead Generation
- Marketing Research
- Marketing Management
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