Leif Offen
Director of Demand Account Management @adjoe
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WORK HISTORY
Director of Demand Account Management @adjoe
Hamburg, DE
Adjoe (Applike Group) is one of the most highly valued tech-startups in Germany and belongs to the Bertelsmann Group. Adjoe is the leading adtech company for in-app-advertising and has been the fastest growing media source for mobile apps in 2021 (appsflyer index). Adjoe is based in Hamburg/Germany. As the Director Demand Account Management at adjoe I am in charge of managing all global advertiser accounts on the adjoe user aquisition platform.
EDUCATION
SAE Hamburg
Audio Engineer Diploma
Universität Hamburg
Dipl. Kaufmann
ABOUT LEIF OFFEN
Leif successfully built the advertising platform AdUp Technology. With a great team of 25 employees he led the startup to rapid revenue growth and one of the most successful native advertising platforms in the GSA/DACH region. AdUp was sold to Axel Springer SE in 2017. Until 2020, Leif continued to advise the company on key product, technology & market issues. Leif also co-founded Fametrack, a video platform for contests, challenges, nano influencer advertising and entertaining video formats. Rethink Video Advertising - Native Video Advertising. Before becoming an expert in online technology, marketing and startup leadership, Leif worked in finance auditing at KPMG for several years. Leif has in-depth knowledge of the structure, mechanics and key driver of online advertising platforms and social networks. He holds an university degree in business administration and a degree in sound engineering.
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