Leif Gregerson
Merchandiser
- Role
- Merchandiser at BDA, LLC
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Merchandiser
Jan 2024 — Present · Woodinville, WA, US
Drive merchandise strategy and execution for Constellation Brands’ flagship beer lines, managing 16+ launches annually across seasonal collections, evergreen assortments, and campaign activations. Develop on-brand product assortments spanning apparel, giveaways, POS, and displays tailored to on- and off-premise environments.Oversee end-to-end product development with global vendors, from concept and tech packs to sampling and delivery. Negotiate pricing and minimums to achieve cost efficiencies while consistently hitting IMU% margin goals. Ensure product integrity and alignment with Constellation’s quality standards across diverse SKUs.Track sell-through, reorder velocity, and distributor feedback to optimize assortments, streamline reorders, and improve stock velocity. Leverage performance data to inform pricing, phase-outs, and product mix decisions.Support national campaigns, sponsorships, and experiential activations by delivering branded merchandise aligned with marketing objectives. Partner closely with BDA creative, sourcing, logistics, and e-commerce teams, acting as the key liaison with Constellation stakeholders to ensure transparency, alignment, and 100% on-time execution.Key Achievements:Successfully executed 16+ launches annually with full on-time delivery.Consistently hit IMU% goals, driving profitability and pricing strategy.Developed tailored assortments that boosted campaign impact and distributor engagement.Helped increase distributor portal conversions by 15% through optimized product selection and bundling.
Education
University of Washington
Bachelor of Arts (B.A.)
2002 — 2006
New York Fashion Academy
Certificate
2007 — 2010
Skills
- Analysis
- Social Media
- Event Planning
- Data Entry
- Research
- Blogging
- Visual Merchandising
- Powerpoint
- Retail
- Databases
- Accounts Payable
- Apparel
- Management
- Editing
- Customer Service
- Time Management
- Event Management
- Business Planning
- Fashion
- Inventory Management
- Invoicing
- Logistics
- Public Relations
- Social Networking
- Marketing
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