Leia Danielle Williams
Marketing and Communications Department Manager (LCIF)
- Role
- Marketing and Communications Department Manager at Lions Clubs International
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Leia Danielle Williams
Nonprofit leader improving audience engagement, brand growth, and fundraising success in…
Experience
Marketing and Communications Department Manager
Jan 2023 — Present · Chicago, IL, US
Overview:Develop the foundation’s marketing strategy to advance the humanitarian mission through integrated campaigns, brand development, and operational excellence. Direct cross-functional projects, build scalable processes, and align strategy with fundraising goals, contributing to $80M+ in donation revenue and global audience reach.• Lead a high-performing team of 6, managing advertising, publicity, content, social media, and video production.•Direct 200+ marketing projects annually, collaborating with external agencies and 5 internal departments to align organizational objectives with marketing strategy.• Oversee digital advertising initiatives, resulting in a 194% increase in donation revenue over two years.• Manage a $2M+ marketing and communications budget.• Develop partner marketing strategies, creating multi-channel campaigns to strengthen brand awareness and generate donor engagement.• Direct content strategy for global publications, executive communications, and annual reports.• Oversee brand perception research, using insights to inform strategy.• Develop scalable, repeatable processes to improve performance.• Serve as staff liaison to the Board of Trustees, supporting agenda setting, strategic planning, and reporting on performance.
Skills
- Newsletters
- Social Media Marketing
- Volunteer Training
- Writing
- Strategic Communications
- Magazine Design
- Publications
- Indesign
- Microsoft Office
- Photoshop
- Responsive Design
- Public Relations
- Marketing
- Community Outreach
- Web Design
- Blogging
- Research
- Program Development
- Team Building
- Fundraising
- Editing
- Teaching
- Event Management
- Event Planning
- Nonprofits
- Adobe Creative Suite
- Organizational Leadership
- Volunteer Management
- Public Speaking
- Illustrator
- Non-Profits
- Adobe Digital Publishing Suite (Dps)
- Email Marketing
- Social Media
- Leadership
- Grant Writing
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