Laura Hufschmidt
Chief Marketing Officer at NOXX Cannabis
- Role
- Chief Marketing Officer at Noxxmichigan
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Laura Hufschmidt
Accomplished business leader with a strong history of defining strategies and developing…
Experience
Chief Marketing Officer
Jun 2022 — Present · Birmingham, MI, US
Marketed a new brand (NOXX) in the MI & IL markets with a focus on driving consumer awareness, increasing new customer counts, and implementing new loyalty programs. Managed all consumer communications through a variety of mediums including Website, Email, Text, Social, In Store, Print, Direct Mail, OOH, Digital, Streaming TV. My career highlights include- Led web development projects for two new websites, incorporating CPG & QSR industry best practices. Resulted in increased web traffic, conversion, and sales- Innovated new solutions rarely used in cannabis to attract new customers, such as direct mail and streaming TV - Measured campaign success based on incremental ROAS, using test and control groups
Education
University of Wisconsin-Madison
MBA, Brand and Product Management
2007 — 2009
University of Wisconsin-Madison
BBA, Marketing, Operations, Supply Chain
1999 — 2004
Skills
- Market Research
- Strategy
- Product Development
- Forecasting
- Management
- Analytics
- Marketing Research
- Project Management
- Customer Insight
- Marketing
- Leadership
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Products
- Time Management
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