Justin Leger
- Role
- Web Producer, Editorial at Nbc Sports Boston
- Location
- Chelmsford, MA, US
- LinkedIn followers
- 500 followers
Experience
Web Producer, Editorial
Jan 2019 — Present · Needham, MA, US
Writing several stories daily on the four major sports teams in Boston: Patriots, Red Sox, Celtics, and Bruins- Editing and promoting written content produced by our Insiders. Using graphics, videos, and CMS tools to enhance their work- Utilizing Adobe Analytics and Chartbeat to identify trends and produce content that resonates with our audience- Using knowledge of SEO (search engine optimization) to maximize traffic with clever and concise headlines that appear at or near the top of search results- Amplifying content on social media with click-worthy headlines, compelling captions, and photos/videos if necessary- Developing content plans for tentpole events such as the NFL Draft, MLB trade deadline, and NBA offseason to maximize reader engagement and traffic- Optimizing pages on the website to ensure the most relevant content is front and center- Copyediting content to ensure the grammar, style, and tone are consistent with NBC Sports Boston\'s standards- Managing content in the MyTeams and NBC Sports mobile apps. Writing push notifications to promote top content- Represented NBC Sports Boston as a reporter at 2019 Red Sox spring training in Fort Myers, Florida.
Education
Endicott College
Bachelor’s Degree, Communication and Media Studies
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