Leeza Slessareva
Market Research & Insights Leader, B2B and B2C, Tech and Fintech Sectors, Client and Vendor Side Experience
- Role
- Applecare Digital at Apple
- Location
- Sunnyvale, CA, US
- LinkedIn followers
- 500 followers
About Leeza Slessareva
Experienced in B2C and B2B market research with a track record of success in Fortune 500,…
Experience
Applecare Digital
Oct 2018 — Present
I lead a mixed-methods research practice that delivers strategic, actionable insights to shape user-centered experiences across digital support platforms. My work blends methodologies UX (qual & quant), market research (qual & quant), secondary research, and psychometrics to inform product direction, align with business priorities, and drive innovation.I oversee research across all digital support channels—including apps, websites, multimedia content, on-device tools, and generative support experiences—partnering closely with product managers, designers, content strategists, and market leads.By championing a culture of growth and collaboration, I empower my team to drive user impact and business value at scale.
Education
University at Albany
MA
Case Western Reserve University
MS
Case Western Reserve University
BA
University at Albany
PhD
Skills
- Market Research
- Marketing Research
- Strategy
- Marketing
- Analytics
- Spss
- Psychology
- Marketing Communications
- Data Analysis
- Statistics
- Segmentation
- Leadership
- Qualitative Research
- Customer Insight
- Market Analysis
- Management
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