Teri Lee

About Teri Lee

As an accomplished consumer product and brand marketing expert with 8+ years of experience, I have been responsible for defining the successful strategy and go-to-market launch of over 25 products from more than 12 brands resulting in over $90MM in combined sales to date.I am a big picture thinker, and hands-on leader with an ability to seamlessly shift between strategic planning and tactical execution to provide support at all levels, and have been proven effective in any environment I’m in. During my time at Nestlé, I have had the chance to manage a $500MM+ brand portfolio of products known by nearly every man, woman and child across the country. I love the challenge of giving consumers what they want while delivering on aggressive corporate goals.Part of what makes me successful is by ability to scan an environment and analyze consumer insights to identify new segments and ways to drive ongoing engagement with consumers. I make well-calculated, data-driven decisions while accounting for potential roadblocks, which translates into high-ROI results. I consider myself a positive, outgoing, and collaborative team player with exceptional communication, presentation, and stakeholder engagement skills. I am trustworthy, dependable, and operate with a strong sense of integrity. Some of my achievements include: Driving Dryer’s omnichannel strategy to deliver multi-million-dollar incremental sales through key strategic retail partners. Launching 14 national SKUs based on consumer insights and trends, resulting in strong YOY sales growth. Conceiving and cross-functionally leading a high-impact redesign of iconic Drumstick ice cream treat packaging to create more room for additional SKUs, resulting in millions in incremental sales as well as earning the “Most Innovate Product” award from Walmart. Leveraging my exceptional planning and communication skills to influence senior leadership to invest millions in an eCommerce strategy to successfully grow brand presence.My areas of expertise include:Go To Market Strategy Data Analysis Segmenting Forecasting Cross-Functional Collaboration Vendor Management Strategic Planning Reporting & Presentations Stakeholder Engagement Brand Management Omnichannel Marketing P&L Management Retailer Marketing Integrated Marketing Category Management Consumer Insights Change ManagementI always welcome the opportunity to connect with colleagues and friends and can be contacted at t••••••••@gmail.com

Experience

1. Omnichannel & Ecomm Marketing Manager

   Albertsons Companies

   May 2021 — Present · San Francisco, CA, US

   Developed marketing strategy to support rapid growth of digital engagement and e-commerce grocery shopping through deployment of personalization initiatives and evergreen incentive offerings, resulting at +34% brand new e-commerce customers at Albertson’s.• Led development and execution of end-to-end marketing programs to grow acquisition of ecommerce services, loyalty program, and pilot programs in client facing environment, managing stakeholder expectations, and delivering results through digestible storytelling.

Education

• University of California, Santa Cruz

  Bachelor of Science - BS, Business Management

• Carnegie Mellon University - Tepper School of Business

  Master of Business Administration (MBA), Marketing

Skills

• Marketing
• Analytical Skills
• Social Media
• Integrated Brand Marketing
• Strategic Planning
• Market Research
• Pricing Strategy
• Product Innovation
• Consumer Marketing
• Customer Insight
• Management
• Retail
• Marketing Research
• Nielsen
• Integrated Marketing
• Business Development
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Financial Analysis
• Brand Equity
• P&L Management
• Market Planning
• Analysis
• Segmentation
• Strategy
• Competitive Analysis
• Shopper Marketing
• Trade Marketing
• Consumer Products
• Leadership